Henkel South Africa is delighted to announce its commitment to the active future of our youth by being the main event sponsor of the all new Pritt IronKids duathlon event which will make its South African debut on 17 March 2007.
The IronMan triathlon series is held in 17 countries worldwide and is seen as the ultimate test of fitness and endurance. The Pritt IronKids event will side by side to the main event which takes place in Port Elizabeth.
The decision to sponsor this event was very easy - it fits perfectly with our strategy to build positive relationships with our consumers and it coincides with our Pritt brand back-to-school theme for 2007 which is “I can do it . . .” and features Mr. Pritt participating in a number of team and individual sporting events. Physical wellbeing is also one of the key educational themes being addressed by schools in 2007.
The Pritt IronKids event promises to be challenging but a whole heap of fun. Kids will be classified according to their age group and will participate in a Run (from 500 m to 1000 m depending on the age group) as well as a Swim (50 m - 100 m). All participating kids will receive an exclusive Pritt IronKids t-shirt and swimming cap and all of those who complete the event will be awarded with a medal. There’s also an awards ceremony with more prizes for the winners - but then its not so much about winning - the focus is on being a participant in an elite international event.
The big benefit offered to the kids through Pritt’s sponsorship is that their entry is completely free - the main IronMan event entry is in the region of R 2800 - so this certainly opens up opportunities for all those kids who would not normally be in a position to participate.
The IronKids events which take place annually in countries such as France, Austria and the USA usually attract a field of about 300 entries per event, but we are convinced that South African kids are active and enthusiastic and we anticipate a field of at least 500 kids eager to prove that they can earn the honour of being an IronKid!
Watch this publication and the general press for more information or visit the official website: www.ironmansouthafrica.com
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